Expertise

• Medical strategy
• Scientific communications and publications
• Medical education
• Brand strategy
• Product launch
• Therapeutic area and competitive assessments
• KOL relationship building and management
• Advisory networks

Select Accomplishments

Led medical strategy and data dissemination efforts for an expansive clinical trial program to position Celgene’s first I&I asset in multiple therapeutic areas, including psoriatic arthritis and psoriasis.

Oversaw scientific publications for multiple pre-launch products in rheumatology, dermatology, cardiology, and nephrology, including strategic publications planning and implementation encompassing abstracts, presentations, posters, and manuscripts.

Directed brand strategy and tactical plans for medical marketing activities for the launch of Roche’s first anemia product with target sales over $1 billion USD.

Implemented brand strategy across medical affairs initiatives for Roche’s anemia asset to ensure strategic alignment, including internal and external data generation, scientific publications, and investigator-initiated research across multiple departments and therapeutic areas.